According to an article published in Auto Dealer Today magazine, each service drive visit costs dealerships about 0.007% of the vehicle’s market value. Though it may not seem like much at first, these costs can really add up. This is why condition reporting is so very...
RVs are a hot commodity for US consumers, and that’s especially true for retirees who want to take a few years to travel the country – or even the continent. Below are five ways in which your RV dealership can appeal to your customer base via smartphone and with the...
Back in 2017, research on trust and transparency between auto dealerships and their customers revealed some startling information that can have a significant impact on the way you do business. Below, you can find out whether you are overestimating how much your...
Trust is the one area of focus that can improve your auto sales and service business more than anything else. Without it, consumers simply won’t buy from you, and they won’t trust you to service their cars. Below are seven things you can do right away to improve trust...
All across the nation, people continue to discover the excitement and joy associated with spending an afternoon out on the open water, and as a result, marinas and boat dealerships continue to face stiff competition in the sales and service industry. The five tech...
Selling cars, trucks, RVs, boats, and more can be a very profitable business, but in many locations across the country, it’s a very crowded industry. Fortunately, if you perfect your marketing strategies, you can help to ensure your success – even as a brand-new...
For many years, auto dealerships have reached out to customers via telephone calls to explain repair issues, discuss financing options, and many other important things that go along with providing important products and services to those customers. However, there is...
If there’s one thing that can have a detrimental toll on an auto dealership’s service department, it’s miscommunication with customers. Numerous studies and surveys have shown that consumers already struggle to trust auto service companies, so it is critical that you...
Effective communication is critical in any business and industry, but when it comes to auto dealerships, it’s one of the most important parts of running a successful company. If you aren’t sure whether you are communicating with your customers effectively, consider...
Customers often struggle to truly understand the reasons for even some of the most common auto repairs, and this can, unfortunately, cause trust issues that are difficult for auto dealerships to resolve. Utilizing video to document problems and explain them in detail...
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