Articles

Nail the Presentation

Nail the Presentation

Presentation matters. Learn how to film inspection videos that clearly communicate issues, build trust, and connect with every customer.

A Plan for Implementing Video at Your Dealership

A Plan for Implementing Video at Your Dealership

Video is going to make life so much easier (and profitable) for the service technicians and advisors in your dealership. But launching video requires a lot more than just incorporating it into your DMS. Once you’ve partnered with a video vendor, you need to determine when the dealership will “go live” with video. In the weeks leading up to that launch date, it’s important to give yourself enough time to complete the required setup tasks. What follows is a handy timeline that will ensure your video launch is successful and stress-free.

Top 10 Questions About Successful Video & Texting Execution

Top 10 Questions About Successful Video & Texting Execution

A wise service director once said: “For years, customers have been asking us to sing them a tune, and we’ve been handing them a piece of sheet music.”

“Why don’t we just play them the song?”

The “song,” in this context, is a video directly from a technician reporting the findings from their multi-point inspection versus our decades-old piece of “sheet music”: a paper MPI sheet. MPIs, as a reminder, were designed roughly forty years ago because about 70% of customers were defecting after their warranty expired. Today, roughly 70% of customers are still defecting after their warranty expires. And we’re still using the same paper MPI. 

The Many, Many, Many Benefits of Video

The Many, Many, Many Benefits of Video

We know that your customers love video. Every time one of your service technicians sends an inspection video, it’s viewed more than once and shared nearly 40% of the time. We also know that the use of video reduces Net Promoter Score detractors by 77%. Customers appreciate how video pulls back the curtain on auto service and takes the mystery out of the technician’s explanation of what needs to be repaired or replaced. Video allows customers to trust that the services being performed on their vehicle are necessary and worthwhile.

Categories

A

ARTICLES

A

CASE STUDIES

A

E-BOOK

A

EVENTS

A

ROVI REPORT

Interested in speaking to a TruVideo expert?