First Impressions and Trust
What is more important to making a sale: trust or respect? Amy Cuddy argues in her latest book, “Presence”, that within seconds of meeting a new person, you automatically begin measuring their level of warmth and competence. Basically, this means that you are asking...
Used Car Sales Story
The very first time that GetTransparency was used for Used Car Sales a customer drove across two state lines to purchase her vehicle. A resident of Maine made a routine internet inquiry to a dealership in Massachusetts. The dealer immediately responded with a custom...
How Does Digital Influence Drivers
The Google Research Group performed several surveys linked to a study of how consumers use digital in the car buying and service space. It turns out that digital reminders, service videos, and a quality mobile experience mean more to consumers than just price. High...