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January 25, 2017

First Impressions and Trust

What is more important to making a sale: trust or respect? Amy Cuddy argues in her latest book, “Presence”, that within seconds of meeting a new person, you automatically begin measuring their level of warmth and competence. Basically, this means that you are asking yourself…
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December 23, 2016

Texting is the New Norm

To fully serve their customer, auto dealers need to communicate over the customer's preferred channel. If a customer is in a meeting and can’t pick up the phone to talk right now, why can’t they send a text message to their dealership? Not only should…
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December 12, 2016

New Year Goals

At the beginning of every year, most management teams will lay out goals and numbers that are expected to be reached for the next year. Often times, a certain level of growth is expected, but how many dealers have set plans to achieve this growth?…
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June 20, 2016

What Do Technicians Want? Better Communication.

The #1 answer when technicians were asked what could ensure "quality, efficient repairs" was better communication with their service advisor. Even before the upsell has started, technicians feel there is a lapse in communication and understanding. How can a service advisor successfully sell service to…
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September 10, 2015

Used Car Sales Story

The very first time that GetTransparency was used for Used Car Sales a customer drove across two state lines to purchase her vehicle. A resident of Maine made a routine internet inquiry to a dealership in Massachusetts. The dealer immediately responded with a custom video…
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