Video communication for sales and service businesses started with the simple goal of having customers see and understand a service or product they wanted to buy. It was a way to build trust and mobile devices were starting to make it easy. Video communication was first delivered in email or texts as files or links to YouTube. However, these methods were cumbersome, slow, and pixelated.Outside of service and sales, people started adopting video. This has changed the way people consume information. Pre-pandemic, companies like Zoom, Microsoft, and Google created live meetups while Apple had Facetime. The pandemic accelerated everyone’s use of video. This is what we consider to be the impetus for the major adoption of video in business. As many people say, Covid accelerated what was to come in the future.In addition to the pandemic push, the overall adoption of video for sales and service was a culmination of forces beyond a video communication platform. Five stars lined up to allow video to effectuate trust in sales and service businesses.TEXT – The most used app on consumers’ phones is their text message application.VIDEO – Consumers are watching videos more than ever. (Over 10 billion videos are watched daily on Facebook alone.)MOBILE – Mobile devices take better video than Hollywood cameras did 15 years agoBANDWIDTH – With 5G and WiFi 6, streaming has become the norm for every vertical, and it is getting faster.PLATFORM – Video communication platforms deliver video and messaging in a seamless, frictionless manner.JTNDaWZyYW1lJTIwYWxsb3dmdWxsc2NyZWVuJTNEJTIyYWxsb3dmdWxsc2NyZWVuJTIyJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlMjBjbGFzcyUzRCUyMmZwLWlmcmFtZSUyMiUyMHN0eWxlJTNEJTIyYm9yZGVyJTNBJTIwMXB4JTIwc29saWQlMjBsaWdodGdyYXklM0IlMjB3aWR0aCUzQSUyMDEwMCUyNSUzQiUyMGhlaWdodCUzQSUyMDQwMHB4JTNCJTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZoZXl6aW5lLmNvbSUyRmZsaXAtYm9vayUyRjFlZjQ5MjBmYjcuaHRtbCUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==The ROVI report is designed to explain how video communication is changing the way sales and service businesses in transportation connect with their customers.