[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”32041″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”50″][vc_custom_heading text=”WHAT WE LEARNED FROM 7 MILLION VIDEOS” use_theme_fonts=”yes”][vc_column_text]Video communication for sales and service businesses started with the simple goal of having customers see and understand a service or product they wanted to buy. It was a way to build trust and mobile devices were starting to make it easy. Video communication was first delivered in email or texts as files or links to YouTube. However, these methods were cumbersome, slow, and pixelated.[/vc_column_text][divider line_type=”No Line” custom_height=”15″][vc_column_text]Outside of service and sales, people started adopting video. This has changed the way people consume information. Pre-pandemic, companies like Zoom, Microsoft, and Google created live meetups while Apple had Facetime. The pandemic accelerated everyone’s use of video. This is what we consider to be the impetus for the major adoption of video in business. As many people say, Covid accelerated what was to come in the future.[/vc_column_text][image_with_animation image_url=”32038″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”32039″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”15″][vc_custom_heading text=”THE 3,000 YEAR OLD PAIN POINT” use_theme_fonts=”yes”][divider line_type=”No Line” custom_height=”30″][vc_column_text]In addition to the pandemic push, the overall adoption of video for sales and service was a culmination of forces beyond a video communication platform. Five stars lined up to allow video to effectuate trust in sales and service businesses.[/vc_column_text][divider line_type=”No Line” custom_height=”30″][text-with-icon icon_type=”font_icon” icon=”icon-star-empty” color=”Accent-Color”]TEXT – The most used app on consumers’ phones is their text message application.[/text-with-icon][text-with-icon icon_type=”font_icon” icon=”icon-star-empty” color=”Accent-Color”]VIDEO – Consumers are watching videos more than ever. (Over 10 billion videos are watched daily on Facebook alone.)[/text-with-icon][text-with-icon icon_type=”font_icon” icon=”icon-star-empty” color=”Accent-Color”]MOBILE – Mobile devices take better video than Hollywood cameras did 15 years ago[/text-with-icon][text-with-icon icon_type=”font_icon” icon=”icon-star-empty” color=”Accent-Color”]BANDWIDTH – With 5G and WiFi 6, streaming has become the norm for every vertical, and it is getting faster.[/text-with-icon][text-with-icon icon_type=”font_icon” icon=”icon-star-empty” color=”Accent-Color”]PLATFORM – Video communication platforms deliver video and messaging in a seamless, frictionless manner.[/text-with-icon][image_with_animation image_url=”32040″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Read Section III. of the ROVI Report Now!” url=”https://truvideo.com/rovi-report/rovi-report-iii-video-engagement-in-sales-service/”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ 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background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][split_line_heading animation_type=”line-reveal-by-space” font_style=”h4″ text_color=”#0085ca” content_alignment=”right” mobile_content_alignment=”inherit” text_content=”The ROVI report is designed to explain how video communication is changing the way sales and service businesses in transportation connect with their customers.” max_width=”500″]The ROVI report is designed to explain how video communication is changing the way sales and service businesses in transportation connect with their customers.[/split_line_heading][/vc_column][/vc_row]