“Don’t change the way you do business. Change the way you communicate!” – Owner of Shaker Auto Group and CEO of TruVideo
As the ROVI Report is our first report and in it we will start with the basics. We will explain early learnings and share why video communication is transforming the customer experience and driving revenue. We will also share the most basic data being tracked and show the insights we have discovered. In the next report, we will be sharing deeper learnings and will continue to raise the bar on how customer communication continues to evolve.
YOU WILL LEARN:
The Return On Video Investment report was born out of the multiple requests we received from companies on how customers engage with video communication for sales and service businesses.
Over the last 25 years, businesses have seen data and analytics measure engagement, sentiment, and conversion on websites and social media. We are seeing history repeatitself but much lower down the purchase funnel with video and text communication. These are not unique visitors on a website or a follower on social media, rather they are the most valuable customers as they are the closest to a transaction. These are service customers we know or a buyer who has inquired. We know their names, mobile numbers, and emails. We believe these data sets, on how consumers engage in the communication in sales and service transactions, will be the most valuable data five years from now.
Our first ROVI Report shares how customers are engaging, how they are consuming information, how often they are consuming this information, and for how long. We will review the timing of the communications: how long and how fast. In addition, we will review what type of efficiency one could expect. Most importantly, we will provide key insights into why video communication can transform the customer experience while simultaneously growing revenue.