Visit TruVideo at
Find Us at Booth #4270W
Using Better Communication to Transform Data into Customer Loyalty
Customer loyalty is the ultimate measure of success in the auto industry. While many have tried to engineer loyalty over the years, TruVideo is the first to use real communication data to capture it.
Loyalty starts with trust and transparency. That has always been TruVideo’s foundation. What we’ve learned, though, is that personalized experiences are what bring customers back.
That’s why TruVideo’s video and messaging platform uses AI and advanced analytics to turn every customer interaction into actionable insight for dealers. We can see what customers respond to, where confusion happens, how videos are landing, and whether automated experiences are actually working. When dealers use that data the right way, customers gain more control over their own experience. And nothing builds loyalty faster than that.
What You’ll see at NADA
See how TruVideo brings this to life at NADA 2026.
Explore how TruVideo’s technology works together across real dealer workflows, from inspection to messaging to follow-up.
AR Glasses
TruVideo has made video inspections virtually hands-free. Technicians can record everything they see through AR glasses while using visual tools to highlight, indicate, and measure findings. See how this creates clearer explanations and better understanding for customers.
Virtual Assistant
TruVideo’s virtual assistant helps dealerships automate scheduling, answer common questions, and manage repetitive tasks. This allows staff to focus on higher-value, in-person interactions while still delivering fast, responsive customer service. See how automation can improve efficiency without sacrificing the customer experience.
Rich Communication Services (RCS)
Move beyond SMS and MMS. Rich Communication Services (RCS) enables branded, interactive messaging with rich media, buttons, and carousels that strengthen customer communication. See how RCS creates a more engaging, modern messaging experience for both dealers and customers.
The AI Experience
See how AI enhances every stage of customer communication, including:
- AI Noise Cancellation that removes service bay noise and isolates the technician’s voice
- Real-time sentiment insights to identify customer friction early
- Automatic translations to communicate in the customer’s preferred language
- AI Text Pro to convert casual messages into professional responses
- Smart Replies to automate common inquiries
- AI Subtitles that allow customers to view videos anywhere, even in noisy environments
Video Quality Score (VQS)
A poor-quality video is worse than no video at all. TruVideo’s Video Quality Score analyzes inspection videos at scale and scores them based on key quality indicators, including:
- Words per minute
- Longest silence
- Presence of subtitles
- Whether MPI components are shown and clearly explained
See how improving video quality can increase revenue by as much as $60 per RO.
Look Who’s Talking
TruVideo Senior Vice President Warner Jones and Enterprise Sales Manager Michaela McCarron will both be speaking at NADA 2026.
The Ten Keys to Video Quality That Drive Revenue
Warner’s workshop will cover best practices for creating high-quality inspection videos that improve customer communication and engagement.
Tuesday, February 3, 2025
1:15–2:00 PM
W206
Driving Service Success With Video
Michaela will moderate the panel, where fixed ops leaders share how they overcame internal resistance and built customer trust using video.
Tuesday, February 3, 2025
2:15–3:00 PM
Palmer 2, Wynn Hotel
Important News & Updates
IN THE NEWS
TruVideo Secures $40 Million Growth Investment from TZP Growth Equity
GET THE BOOK
Visit booth #4270W at the NADA Show 2026 and get a copy of our book.
BOOK A DEMO AT NADA
We have limited appointments available for on-site demos at the NADA Show 2026.
Visit Us at Booth #4270W
Let us show you how TruVideo uses AI and advanced analytics to turn everyday communication into lasting customer loyalty.
Request an Appointment for a Demo at NADA 2026
Let us show you how our industry-leading, AI-driven video and messaging platform will transform the way you communicate.