Increasing your car dealership’s ROI doesn’t have to be difficult. In fact, there are a few different tactics you can use that will work for any dealership, regardless of its size or location. All you have to do is pay attention to innovative technology designed to facilitate growth and you’ll find increased ROI just around the corner.
Automation
Automation certainly has its pros and cons, but when it comes to increasing your dealership’s ROI, the pros are too good to ignore. Communication tools such as automated email marketing are certain to help boost your revenue, especially if you offer frequent sales on common services that consumers have a high demand for. Discounted oil changes for a week during the summer is often enough to bring in hundreds of brand-new customers, but only if they are aware of the discount. You can also automate your website traffic tracking if you choose to offer online coupons or even appointment scheduling. The ability to keep track of who is using your website – and who isn’t – will help you improve your marketing efforts in the future.
Video Communication
One of the best innovations for enhancing car dealership ROI comes in the form of video. In today’s world, some 81% of all Americans own smartphones, and that means the devices they carry with them all the time can receive and play videos. As a car dealership, you can use this to your advantage by recording videos of cars your customers may be interested in, repairs in your service shop, or even for recording condition reports. Video communication tools can serve your dealership well in numerous ways, so if you aren’t already using it, it’s time to catch up to the competition.
Better Customer Support
The happier you make your customers, the more likely they are to return, and over time, that will boost your ROI significantly. Utilizing innovative technologies for customer support has proven to be beneficial for this very reason. Consider adding tools like texting platforms that allow for quick, effective communication between your service department and your customers. Adding a live chat option to your website can also help people browsing for a new vehicle find the perfect car or truck for their needs. Today’s text and chat platforms are better than ever, and your customers will appreciate them, too.
Personalized Experiences
Finally, companies of all kinds – including car dealerships – that provide their customers with personalized experiences are the most successful of them all, and for good reason. Car dealerships should never have one-size-fits-all methods because their customers come from all kinds of backgrounds and fill all kinds of demographics. Find ways to personalize your customers’ experiences. whether that includes offering them a cup of coffee while they pick up their vehicle after servicing or allowing them to personalize your dealership’s mobile app with their own preferences.
If you want to increase your ROI, transparency, honesty, and personalization should be your primary focus. When your customers can really trust you, and when they feel as if you truly care about them, they will be willing to spend more money, and more likely to return in the future when they need a new car, repair or regular maintenance.
