Back in 2015, something was bothering Joe Shaker. As the owner of the Shaker Auto Group, Joe had a long list of loyal customers who brought their cars in for service on a regular basis. They always approved whatever service or repairs his technicians recommended and...
Much has been made of the incorporation of Artificial Intelligence (AI) into our daily lives over the past six months. Writers, artists and musicians assert that it’s the end of the creative industry because AI can manufacture work that looks and sounds like theirs...
Visualize every customer interaction as a moment of truth; it’s a unique opportunity to earn one more loyal customer. To measure the success of any customer interaction, Customer Satisfaction Index (CSI) score has been developed as an industry-specific metric for...
Video texting is a new way to communicate that is becoming increasingly popular, especially among businesses. In the marketing and sales industry, marketers agree that video marketing is one of the most powerful tools yet. Across the board, customers seem to prefer...
Have you ever had multiple positive experiences with a company only to have one bad experience erase every good memory you have? Or perhaps you've had a poor customer service experience that became the defining moment for your opinion of that company? It's called the...
Stereotypes run deep in the auto industry—the sleazy car salesman, or the mechanic who's trying to charge you for all you're worth. And while we know those stereotypes aren't true, your customers may not. In fact, an article published by Forbes shows that only 8% of...
A Net Promoter ScoreⓇ (NPSⓇ) is a marketing research tool developed to gather feedback from respondents as to how likely they are to recommend a company or product to others. The use of NPS has grown exponentially in recent years as companies seek to measure and...
According to an article published in Auto Dealer Today magazine, each service drive visit costs dealerships about 0.007% of the vehicle’s market value. Though it may not seem like much at first, these costs can really add up. This is why condition reporting is so very...
Trust is the one area of focus that can improve your auto sales and service business more than anything else. Without it, consumers simply won’t buy from you, and they won’t trust you to service their cars. Below are seven things you can do right away to improve trust...
Selling cars, trucks, RVs, boats, and more can be a very profitable business, but in many locations across the country, it’s a very crowded industry. Fortunately, if you perfect your marketing strategies, you can help to ensure your success – even as a brand-new...
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