Much has been made of the incorporation of Artificial Intelligence (AI) into our daily lives over the past six months. Writers, artists and musicians assert that it’s the end of the creative industry because AI can manufacture work that looks and sounds like theirs...
Articles
What Criteria Are Used to Quantify a Customer’s Satisfaction in a CSI Score?
Visualize every customer interaction as a moment of truth; it’s a unique opportunity to earn one more loyal customer. To measure the success of any customer interaction, Customer Satisfaction Index (CSI) score has been developed as an industry-specific metric for...
What is Video Texting and How Can it Improve Productivity for Your Dealership?
Video texting is a new way to communicate that is becoming increasingly popular, especially among businesses. In the marketing and sales industry, marketers agree that video marketing is one of the most powerful tools yet. Across the board, customers seem to prefer...
How to Manage Positive and Negative Reviews
Have you ever had multiple positive experiences with a company only to have one bad experience erase every good memory you have? Or perhaps you've had a poor customer service experience that became the defining moment for your opinion of that company? It's called the...
7 Tips for Improving Customer Communication in Your Dealership
Stereotypes run deep in the auto industry—the sleazy car salesman, or the mechanic who's trying to charge you for all you're worth. And while we know those stereotypes aren't true, your customers may not. In fact, an article published by Forbes shows that only 8% of...
8 Reasons Why a Good Net Promoter Score (NPS) Can Benefit Your Dealership
A Net Promoter ScoreⓇ (NPSⓇ) is a marketing research tool developed to gather feedback from respondents as to how likely they are to recommend a company or product to others. The use of NPS has grown exponentially in recent years as companies seek to measure and...
Here’s How Every Dealership Should Handle Condition Reporting for Everyone’s Protection
According to an article published in Auto Dealer Today magazine, each service drive visit costs dealerships about 0.007% of the vehicle’s market value. Though it may not seem like much at first, these costs can really add up. This is why condition reporting is so very...
7 Things Auto Dealerships and Service Centers Can Do to Earn Their Customers Trust
Trust is the one area of focus that can improve your auto sales and service business more than anything else. Without it, consumers simply won’t buy from you, and they won’t trust you to service their cars. Below are seven things you can do right away to improve trust...
Here’s How You Can Use Video to Market Your Dealership
Selling cars, trucks, RVs, boats, and more can be a very profitable business, but in many locations across the country, it’s a very crowded industry. Fortunately, if you perfect your marketing strategies, you can help to ensure your success – even as a brand-new...
Should You Create Personalized Automobile Tours for Interested Long-Distance Consumers?
Most auto dealerships focus their marketing efforts locally. After all, there are auto dealerships in just about every community, so it only makes sense to spend your marketing dollars where they are most likely to make a difference – right? This all depends on your...
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