Texting

How Car Dealerships are Using Texting to Improve Engagement with Clients

By August 6, 2019 No Comments

text marketing car dealershipSince the late 1990s, mobile phone and app developers have changed the way Americans talk to one another. In fact, as of 2019, people use text to communicate five times more often than they talk on the phone, and texting apps are the most used apps on all smartphones, including iOS and Android. Because of this, dealers use the TruVideo texting platform, which is designed to improve client engagement. Here’s how they’re making it work. 

Texting Makes Communication Convenient for Customers

Because most consumers these days would rather text than talk on the phone, texting platforms for car dealerships are just more convenient. The TruVideo platform is a complete two-way texting solution that allows dealers to open the user-friendly app and send messages directly from the dashboard. This means that if you need an approval for a repair, if you want to provide a condition status, or if you simply need to ask or answer a question, the texting platform makes it far more convenient for everyone. Customers are far more likely to respond to a text than answer a call, and most will read your text within three seconds of receiving it. 

Simple and Beneficial for Everyone

The TruVideo texting platform offers several benefits that will appeal to both you and your customers. 

  • No need to record video. All you have to do is enter your customer’s name and mobile number from the dashboard. 
  • Unsurpassed privacy. In the past, dealers have shared their personal phone numbers in text conversations. Thanks to TruVideo, this is no longer the case. TruVideo’s text platform provides a local number that is not associated with your personal number in any way. 
  • An extensive message history. If you need to go back and review your conversations with a customer, TruVideo keeps them safe. You can go back and find approvals, quotes, and more in just a few taps. 
  • Improved communication efficiency. Statistically, consumers are far more likely to respond to a text message than an email or telephone call – and they are even more likely to respond quickly

How Texting Platforms Help Your Business Grow

At the end of the day, your success in any business endeavor is reliant on your ability to provide excellent customer service. Whether you sell used cars, repair cars, provide rental cars, or do a little of all three, you need to stand out from your competitors in order to grow. TruVideo’s texting platform is a great way to improve your customer service because it is simply more convenient and preferable for your customers. Per surveys, 89% of customers would prefer to use text messages to communicate with a business, but only 3% of those same customers receive text message updates from businesses. 

The auto sales and service industry is quite saturated across the country, so your ability to provide outstanding and convenient customer service is crucial to your growth and success. The TruVideo texting platform was designed to make things simpler and more convenient for both you and your customers.