WHAT WE LEARNED FROM 7 MILLION VIDEOS
Video communication for sales and service businesses started with the simple goal of having customers see and understand a service or product they wanted to buy. It was a way to build trust and mobile devices were starting to make it easy. Video communication was first delivered in email or texts as files or links to YouTube. However, these methods were cumbersome, slow, and pixelated.
Outside of service and sales, people started adopting video. This has changed the way people consume information. Pre-pandemic, companies like Zoom, Microsoft, and Google created live meetups while Apple had Facetime. The pandemic accelerated everyone’s use of video. This is what we consider to be the impetus for the major adoption of video in business. As many people say, Covid accelerated what was to come in the future.
THE 3,000 YEAR OLD PAIN POINT
In addition to the pandemic push, the overall adoption of video for sales and service was a culmination of forces beyond a video communication platform. Five stars lined up to allow video to effectuate trust in sales and service businesses.