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If 91% of American adults own a cell phone and 81% of them send/receive texts and 60% go online from their phones, don’t you think you should be where your customers are?

Having a mobile strategy for sales, service and overall customer communication is critical to your success in this digital age. Can your prospects text you from your offline ads? Can your customers learn more about your sales and incentives from their phone? Does your website present its best self on any screen size?

In most cases the answer to these questions is a resounding “no”. In this article
Mobile Strategy: The Key to Consumer Engagement, Scott Pechstein provides some direction and some answers to getting better at the mobile game.