December 5, 2018
No More Pancakes, Please!
A video condition report saves money and hassles. As a Service Manager, Fixed Ops Director, GM or Owner, you may spend thousands of dollars each month addressing customer damage claims. How often do you hear “you scratched/dented my car while it was in here for…
November 29, 2018
Hope is not a plan! Video guarantees growth in 2019
We are in the heart of budget planning season and owners and managers are asking the Service Manager how much they will grow their business in 2019. Or maybe they are setting a target of 10% or 12% or 15% growth for the service department.…
August 31, 2018
Great Video Email Ideas for Dealerships
Great Video Email Ideas for Dealerships Consumers are using video more than ever to make purchasing decisions. Here is a list of ways you can incorporate video in the dealership processes to engage your customers, build trust, enhance their customer's experience and build long-lasting customer…
April 21, 2017
DirectTire leads the way with TruVideo
DirectTire have just launched their new marketing campaign online and on CBS Radio. TruVideo is being used as their key differentiator for their customers. Feedback from campaign is showing that this is clearly resonating with the audience with improved appointment numbers and people requesting a video…
January 25, 2017
First Impressions and Trust
What is more important to making a sale: trust or respect? Amy Cuddy argues in her latest book, “Presence”, that within seconds of meeting a new person, you automatically begin measuring their level of warmth and competence. Basically, this means that you are asking yourself…
December 12, 2016
New Year Goals
At the beginning of every year, most management teams will lay out goals and numbers that are expected to be reached for the next year. Often times, a certain level of growth is expected, but how many dealers have set plans to achieve this growth?…
March 6, 2015
How Does Digital Influence Drivers
The Google Research Group performed several surveys linked to a study of how consumers use digital in the car buying and service space. It turns out that digital reminders, service videos, and a quality mobile experience mean more to consumers than just price. High quality…