Category

Mobile

customer-car-video
Mobile
November 26, 2019

Should You Create Personalized Automobile Tours for Interested Long-Distance Consumers?

Most auto dealerships focus their marketing efforts locally. After all, there are auto dealerships in just about every community, so it only makes sense to spend your marketing dollars where they are most likely to make a difference – right? This all depends on your…
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car-condition-report
Mobile
November 19, 2019

5 Tips to Ensure Your Condition Report is Accurate and Complete

Condition reporting is critical to ensuring your customers get their vehicles back in the same condition in which they entrust them to you, and it’s also important for ensuring that your loaner cars are cared for when they are in the hands of your customers.…
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Dealership Loyalty
Mobile
October 17, 2019

How Dealerships are Maximizing Mobile Technology to Increase Customer Loyalty

You can’t keep your auto dealership running without revenue, and you can’t generate revenue if you don’t have customers. In order to have customers, you need to reach out to them in all the right ways – and in today’s world, that means via the…
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Auto Industry Trust
Mobile
September 20, 2019

Seeing is Believing: Building Consumers’ Trust in the Auto Industry

From automobile manufacturers to dealers and even service providers, trust is sorely lacking across the automobile industry. Fortunately, the rise of social media has helped consumers realize that they deserve transparency when it comes to the products and services they buy. These days, seeing truly…
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MobileTexting
August 7, 2019

Take TruVideo on the Go with In-App Texting!

TruVideo now offers in-app texting, a feature that will allow you to text with your customers even when you’re away from your desk!Just like when you text back-and-forth with your customers on the desktop Dashboard, you can now take your conversation on the road with…
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Automotive Marketing Smartphone
Mobile
July 30, 2019

How Automotive Marketing Has Changed with the Birth of the Smartphone

Automotive marketing has gone through many phases in the last few decades, but nothing has been as disruptive to the market as mobile phone technology. Back in 2015, Pew Research pointed out that 80% of dealers’ main demographic – people under 50 who earn $75,000…
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MobileVideo
August 31, 2018

Great Video Email Ideas for Dealerships

Great Video Email Ideas for Dealerships Consumers are using video more than ever to make purchasing decisions. Here is a list of ways you can incorporate video in the dealership processes to engage your customers, build trust, enhance their customer's experience and build long-lasting customer…
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MobileServiceVideo
April 21, 2017

DirectTire leads the way with TruVideo

DirectTire have just launched their new marketing campaign online and on CBS Radio. TruVideo is being used as their key differentiator for their customers. Feedback from campaign is showing that this is clearly resonating with the audience with improved appointment numbers and people requesting a video…
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MobileTextingTrends
December 23, 2016

Texting is the New Norm

To fully serve their customer, auto dealers need to communicate over the customer's preferred channel. If a customer is in a meeting and can’t pick up the phone to talk right now, why can’t they send a text message to their dealership? Not only should…
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MobileVideo
December 12, 2016

New Year Goals

At the beginning of every year, most management teams will lay out goals and numbers that are expected to be reached for the next year. Often times, a certain level of growth is expected, but how many dealers have set plans to achieve this growth?…
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