Category

Mobile

MobileTexting
August 7, 2019

Take TruVideo on the Go with In-App Texting!

TruVideo now offers in-app texting, a feature that will allow you to text with your customers even when you’re away from your desk!Just like when you text back-and-forth with your customers on the desktop Dashboard, you can now take your conversation on the road with…
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Automotive Marketing Smartphone
Mobile
July 30, 2019

How Automotive Marketing Has Changed with the Birth of the Smartphone

Automotive marketing has gone through many phases in the last few decades, but nothing has been as disruptive to the market as mobile phone technology. Back in 2015, Pew Research pointed out that 80% of dealers’ main demographic – people under 50 who earn $75,000…
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MobileVideo
August 31, 2018

Great Video Email Ideas for Dealerships

Great Video Email Ideas for Dealerships Consumers are using video more than ever to make purchasing decisions. Here is a list of ways you can incorporate video in the dealership processes to engage your customers, build trust, enhance their customer's experience and build long-lasting customer…
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MobileServiceVideo
April 21, 2017

DirectTire leads the way with TruVideo

DirectTire have just launched their new marketing campaign online and on CBS Radio. TruVideo is being used as their key differentiator for their customers. Feedback from campaign is showing that this is clearly resonating with the audience with improved appointment numbers and people requesting a video…
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MobileTextingTrends
December 23, 2016

Texting is the New Norm

To fully serve their customer, auto dealers need to communicate over the customer's preferred channel. If a customer is in a meeting and can’t pick up the phone to talk right now, why can’t they send a text message to their dealership? Not only should…
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MobileVideo
December 12, 2016

New Year Goals

At the beginning of every year, most management teams will lay out goals and numbers that are expected to be reached for the next year. Often times, a certain level of growth is expected, but how many dealers have set plans to achieve this growth?…
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MobileSales
September 10, 2015

Used Car Sales Story

The very first time that GetTransparency was used for Used Car Sales a customer drove across two state lines to purchase her vehicle. A resident of Maine made a routine internet inquiry to a dealership in Massachusetts. The dealer immediately responded with a custom video…
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MobileSalesVideo
March 6, 2015

How Does Digital Influence Drivers

The Google Research Group performed several surveys linked to a study of how consumers use digital in the car buying and service space. It turns out that digital reminders, service videos and a quality mobile experience mean more to consumers than just price. High quality…
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MobileSales
March 4, 2015

Mobile is Big, Even for In-Store Car Shoppers

"Showrooming" is when a customer is in front of a saleperson and they bring out their mobile device to verify the competitiveness of the offered price. It is becoming more and more common to find this activity in use, and auto dealers need to make…
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MobileSalesTrends
March 4, 2015

Mobile is Where your Customers Are

If 91% of American adults own a cell phone and 81% of them send/receive texts and 60% go online from their phones, don't you think you should be where your customers are? Having a mobile strategy for sales, service and overall customer communication is critical…
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