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New Year Goals

At the beginning of every year, most management teams will lay out goals and numbers that are expected to be reached for the next year. Often times, a certain level of growth is expected, but how many dealers have set plans to achieve this growth?…
December 12, 2016
old volkswagen bugMobileSales

Used Car Sales Story

The very first time that GetTransparency was used for Used Car Sales a customer drove across two state lines to purchase her vehicle. A resident of Maine made a routine internet inquiry to a dealership in Massachusetts. The dealer immediately responded with a custom video…
September 10, 2015

How Does Digital Influence Drivers

The Google Research Group performed several surveys linked to a study of how consumers use digital in the car buying and service space. It turns out that digital reminders, service videos, and a quality mobile experience mean more to consumers than just price. High quality…
March 6, 2015

Mobile is Where your Customers Are

If 91% of American adults own a cell phone and 81% of them send/receive texts and 60% go online from their phones, don't you think you should be where your customers are? Having a mobile strategy for sales, service and overall customer communication is critical…
March 4, 2015