Car Dealership Sales, Marketing, and Customer Services Tips Blog

Trends

How AI is Entering the Car Dealership Vertical to Help Dealer Efficiency

Artificial intelligence has spent a lot of time in the news as of late. From cars that drive themselves along predetermined routes to personal assistants like Alexa, AI plays a role in so many of our lives – and it can help boost your dealership’s…

mfitaAugust 12, 2019

Mobile Texting

Take TruVideo on the Go with In-App Texting!

TruVideo now offers in-app texting, a feature that will allow you to text with your customers even when you’re away from your desk!Just like when you text back-and-forth with your customers on the desktop Dashboard, you can now take your conversation on the road with…

Nathan BotelhoAugust 7, 2019

Texting

How Car Dealerships are Using Texting to Improve Engagement with Clients

Since the late 1990s, mobile phone and app developers have changed the way Americans talk to one another. In fact, as of 2019, people use text to communicate five times more often than they talk on the phone, and texting apps are the most used…

mfitaAugust 6, 2019

Mobile

How Automotive Marketing Has Changed with the Birth of the Smartphone

Automotive marketing has gone through many phases in the last few decades, but nothing has been as disruptive to the market as mobile phone technology. Back in 2015, Pew Research pointed out that 80% of dealers’ main demographic – people under 50 who earn $75,000…

mfitaJuly 30, 2019

Service

Different Ways Car Dealer Service Departments Can Use Video to Be Better

No matter where you live, it seems that there’s a car dealership and service provider on just about every single corner. In order to stand out and help your business grow, you will always need to strive to do better and be better than your…

mfitaJuly 23, 2019

Service

Condition Reporting at Dealerships Has Evolved Past the Simple Phone Call

Whether you’re listing the condition of cars available for sale to boost transparency with your customers or you need a log of all the damages associated with your rental and loaner cars, condition reporting is a helpful, if not necessary, tool. Once upon a time,…

mfitaJuly 18, 2019

Feature

Featured Dealer: Chantilly Mazda

At TruVideo, we love hearing how our technology is helping our clients increase service revenue and improve communication. I had the pleasure of talking with Robert Devaux, Dealer Manager at Chantilly Mazda, who started using TruVideo in January of 2019. They are proof that video…

Warner_Jones_672July 15, 2019

Sales

“So What If I Don’t Fix It?”

Your technician takes the video and the customer receives it. It clearly shows issues with the vehicle and what needs to be fixed or repaired. The customer loves the video, but are they thinking "so what"? Does your team take the extra time and explain…

Warner_Jones_672April 29, 2019

Trends

Does Your Staff Have “Check-the-box” Syndrome?

I recently stayed at a hotel that claimed they had a pool. Over breakfast I looked out the window and saw the pool. The hotel can check the box and say they have a pool, but does it really satisfy their customers. Does it meet…

Warner_Jones_672March 21, 2019

How Better and More Effective Communication Can Streamline Your Service Department

Are You Communicating with Your Customers Effectively? Here’s How You Can Tell

5 Tips for Explaining Auto Issues and Repair Needs to Your Service Customers via Video