Blog | Car Dealership Sales, Marketing, & Services Tips

Service

5 Tips for Providing a Visual Tour of an Automobile via Video

Not very long ago, the only way a consumer could see a vehicle he or she was thinking about purchasing was by visiting the dealership and talking with a salesperson who could answer questions face-to-face. Now, thanks to the internet and innovations like TruVideo, video…

mfitaOctober 7, 2019

Trends

Breaking the Stigma: Building a Reputation of Trust in the Used Car Industry

The used car industry across the United States is thriving. In 2018 alone, more than 40 million used cars were sold across the country compared to just over 17 million new cars. Unfortunately, the “used car salesman” stigma still exists, but there are a few…

mfitaSeptember 30, 2019

Texting

Worried about Miscommunication? Try Communicating via Text Message Instead

The car sales and repair industry is one that is known for its frequent miscommunications and misunderstandings. “I was told this car would get X miles to the gallon,” or, “This repair was only supposed to cost $50, so why is it triple now?” are…

mfitaSeptember 24, 2019

Service

A Guide to Explaining 5 of the Most Common Auto Repairs to Your Customers

By now, you’ve probably already been convinced that utilizing video through the TruVideo platform is a great way to help your customers better understand the repairs they need, and you’re aware that video communication benefits both you and the customer. Even with video, you will…

mfitaSeptember 23, 2019

Mobile

Seeing is Believing: Building Consumers’ Trust in the Auto Industry

From automobile manufacturers to dealers and even service providers, trust is sorely lacking across the automobile industry. Fortunately, the rise of social media has helped consumers realize that they deserve transparency when it comes to the products and services they buy. These days, seeing truly…

mfitaSeptember 20, 2019

Service

How many times have you heard a customer say to you, “That wasn’t there before..”

How to reduce customer claims by 60 percent As a service professional, how many times have you heard that phrase after an appointment? Did you cringe a little when you read that? We often see our customers paying out 100 percent of their damage claims.…

Warner_Jones_672September 17, 2019

Service

5 Tips for Retaining Service Customers with Technology

Customer retention in the auto service industry can be tricky, especially since the industry is so very competitive. However, various types of technology have been shown to help increase customer retention while boosting service departments’ ROIs and revenue at the same time. Here are some…

mfitaAugust 28, 2019

Service

Different Ways to Use Video in Order to Improve Customer Service at Your Dealership

In competitive industries like automotive sales and service, the level of customer service you provide is often the key indicator of your reputation and success. Though there are several things you can do to enhance customer service, such as offering refreshments in the waiting area…

mfitaAugust 21, 2019

an aerial shot of a large auto dealership

Sales

Innovative Methods for Increasing ROI That Will Work for Any Car Dealership

Increasing your car dealership’s ROI doesn’t have to be difficult. In fact, there are a few different tactics you can use that will work for any dealership, regardless of its size or location. All you have to do is pay attention to innovative technology designed…

mfitaAugust 17, 2019

Tips for Explaining Repairs to Customers Who are Not Mechanically Inclined

How Introducing Mobile Pay Options Can Improve the Customer Experience in Your Service Center

Here’s How Every Dealership Should Handle Condition Reporting for Everyone’s Protection

5 Tips for Providing a Visual Tour of an Automobile via Video

Breaking the Stigma: Building a Reputation of Trust in the Used Car Industry

Worried about Miscommunication? Try Communicating via Text Message Instead

A Guide to Explaining 5 of the Most Common Auto Repairs to Your Customers

Seeing is Believing: Building Consumers’ Trust in the Auto Industry

How many times have you heard a customer say to you, “That wasn’t there before..”

5 Tips for Retaining Service Customers with Technology

Different Ways to Use Video in Order to Improve Customer Service at Your Dealership

Innovative Methods for Increasing ROI That Will Work for Any Car Dealership

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