How to reduce customer claims by 60 percent As a service professional, how many times have you heard that phrase after an appointment? Did you cringe a little when you read that? We often see our customers paying out 100 percent of their damage claims. And for the...
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Since the late 1990s, mobile phone and app developers have changed the way Americans talk to one another. In fact, as of 2019, people use text to communicate five times more often than they talk on the phone, and texting apps are the most used apps on all smartphones,...
Your technician takes the video and the customer receives it. It clearly shows issues with the vehicle and what needs to be fixed or repaired. The customer loves the video, but are they thinking "so what"? Does your team take the extra time and explain the...
I recently stayed at a hotel that claimed they had a pool. Over breakfast I looked out the window and saw the pool. The hotel can check the box and say they have a pool, but does it really satisfy their customers. Does it meet their definition of what a pool is? I’m...
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Not everyone likes change. Some people adapt very well while others resist change, fear change and others will get defensive (the whole “why me” scenario). We know from experience, dealers and shops that embrace TruVideo have more success. So how do you get your staff...
Video Marketing in 2018 Continues to Explode as Way to Reach Customers What does this have to do with Video Marketing for Business? Everything. Video is the most ubiquitous marketing tool. Hate it. Love it. It doesn’t matter. No matter how many times, you wish that ad...
Great Video Email Ideas for Dealerships Consumers are using video more than ever to make purchasing decisions. Here is a list of ways you can incorporate video in the dealership processes to engage your customers, build trust, enhance their customer's experience and...
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