Most auto dealerships focus their marketing efforts locally. After all, there are auto dealerships in just about every community, so it only makes sense to spend your marketing dollars where they are most likely to make a difference – right? This all depends on your...
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5 Tips to Ensure Your Condition Report is Accurate and Complete
Condition reporting is critical to ensuring your customers get their vehicles back in the same condition in which they entrust them to you, and it’s also important for ensuring that your loaner cars are cared for when they are in the hands of your customers. Below are...
How Dealerships are Maximizing Mobile Technology to Increase Customer Loyalty
You can’t keep your auto dealership running without revenue, and you can’t generate revenue if you don’t have customers. In order to have customers, you need to reach out to them in all the right ways – and in today’s world, that means via the mobile web. Below, you...
Worried about Miscommunication? Try Communicating via Text Message Instead
The car sales and repair industry is one that is known for its frequent miscommunications and misunderstandings. “I was told this car would get X miles to the gallon,” or, “This repair was only supposed to cost $50, so why is it triple now?” are commonplace. You can...
Seeing is Believing: Building Consumers’ Trust in the Auto Industry
From automobile manufacturers to dealers and even service providers, trust is sorely lacking across the automobile industry. Fortunately, the rise of social media has helped consumers realize that they deserve transparency when it comes to the products and services...
Reduce customer claims
How to reduce customer claims by 60 percent As a service professional, how many times have you heard that phrase after an appointment? Did you cringe a little when you read that? We often see our customers paying out 100 percent of their damage claims. And for the...
Take TruVideo on the Go with In-App Texting!
TruVideo now offers in-app texting, a feature that will allow you to text with your customers even when you’re away from your desk! Just like when you text back-and-forth with your customers on the desktop Dashboard, you can now take your conversation on the road with...
How Car Dealerships are Using Texting to Improve Engagement with Clients
Since the late 1990s, mobile phone and app developers have changed the way Americans talk to one another. In fact, as of 2019, people use text to communicate five times more often than they talk on the phone, and texting apps are the most used apps on all smartphones,...
How Automotive Marketing Has Changed with the Birth of the Smartphone
“So What If I Don’t Fix It?”
Your technician takes the video and the customer receives it. It clearly shows issues with the vehicle and what needs to be fixed or repaired. The customer loves the video, but are they thinking "so what"? Does your team take the extra time and explain the...
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