The car sales and repair industry is one that is known for its frequent miscommunications and misunderstandings. “I was told this car would get X miles to the gallon,” or, “This repair was only supposed to cost $50, so why is it triple now?” are commonplace. You can...
Articles
Seeing is Believing: Building Consumers’ Trust in the Auto Industry
From automobile manufacturers to dealers and even service providers, trust is sorely lacking across the automobile industry. Fortunately, the rise of social media has helped consumers realize that they deserve transparency when it comes to the products and services...
Reduce customer claims
How to reduce customer claims by 60 percent As a service professional, how many times have you heard that phrase after an appointment? Did you cringe a little when you read that? We often see our customers paying out 100 percent of their damage claims. And for the...
Take TruVideo on the Go with In-App Texting!
TruVideo now offers in-app texting, a feature that will allow you to text with your customers even when you’re away from your desk! Just like when you text back-and-forth with your customers on the desktop Dashboard, you can now take your conversation on the road with...
How Car Dealerships are Using Texting to Improve Engagement with Clients
Since the late 1990s, mobile phone and app developers have changed the way Americans talk to one another. In fact, as of 2019, people use text to communicate five times more often than they talk on the phone, and texting apps are the most used apps on all smartphones,...
How Automotive Marketing Has Changed with the Birth of the Smartphone
“So What If I Don’t Fix It?”
Your technician takes the video and the customer receives it. It clearly shows issues with the vehicle and what needs to be fixed or repaired. The customer loves the video, but are they thinking "so what"? Does your team take the extra time and explain the...
Does Your Staff Have “Check-the-box” Syndrome?
I recently stayed at a hotel that claimed they had a pool. Over breakfast I looked out the window and saw the pool. The hotel can check the box and say they have a pool, but does it really satisfy their customers. Does it meet their definition of what a pool is? I’m...
TruVideo Testimonial: Mark Bailey, Director of Fixed Ops at Austin Infiniti
Mark Bailey, Director of Fixed Ops for Austin Infiniti, spends five minutes in this video explaining why his service department records over 1000 videos each month and why he chose the TruVideo communication platform to grow his service revenue and improve his...
Getting Everyone on the TruVideo Bandwagon
Not everyone likes change. Some people adapt very well while others resist change, fear change and others will get defensive (the whole “why me” scenario). We know from experience, dealers and shops that embrace TruVideo have more success. So how do you get your staff...
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