FeatureService
June 22, 2018

Featured Shop of the Month: Bret’s Autoworks

Bret's Auto Works has seen success since launching TruVideo last August.  Gary McGinnis, a Service Manager with over 30 years experience, admits that at first a few of the technicians did push back when it came to making the video’s.  But the process was simple…
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Service
May 27, 2018

BG Distributor Spotlight

Bob Hartman was gracious enough to sit down and talk about his experience with the program and how it is changing his customers' outlook and numbers. When Bob was asked when he knew TruVideo was going to be successful for his group, he said he…
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MobileServiceVideo
April 21, 2017

DirectTire leads the way with TruVideo

DirectTire have just launched their new marketing campaign online and on CBS Radio. TruVideo is being used as their key differentiator for their customers. Feedback from campaign is showing that this is clearly resonating with the audience with improved appointment numbers and people requesting a video…
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First Impressions and Trust
SalesVideo
January 25, 2017

First Impressions and Trust

What is more important to making a sale: trust or respect? Amy Cuddy argues in her latest book, “Presence”, that within seconds of meeting a new person, you automatically begin measuring their level of warmth and competence. Basically, this means that you are asking yourself…
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Texting is the New Norm
MobileTextingTrends
December 23, 2016

Texting is the New Norm

To fully serve their customer, auto dealers need to communicate over the customer's preferred channel. If a customer is in a meeting and can’t pick up the phone to talk right now, why can’t they send a text message to their dealership? Not only should…
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New Year Goals
MobileVideo
December 12, 2016

New Year Goals

At the beginning of every year, most management teams will lay out goals and numbers that are expected to be reached for the next year. Often times, a certain level of growth is expected, but how many dealers have set plans to achieve this growth?…
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What Do Technicians Want? Better Communication.
Uncategorized
June 20, 2016

What Do Technicians Want? Better Communication.

The #1 answer when technicians were asked what could ensure "quality, efficient repairs" was better communication with their service advisor. Even before the upsell has started, technicians feel there is a lapse in communication and understanding. How can a service advisor successfully sell service to…
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Used Car Sales Story
Uncategorized
September 10, 2015

Used Car Sales Story

The very first time that GetTransparency was used for Used Car Sales a customer drove across two state lines to purchase her vehicle. A resident of Maine made a routine internet inquiry to a dealership in Massachusetts. The dealer immediately responded with a custom video…
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Why Take Videos?
MobileSalesTrendsVideo
September 2, 2015

Why Take Videos?

Video is becoming the major channel to target customers throughout every industry, why would the auto industry be any different? Actually, with purchasing a vehicle being such a big financial decision, video is even MORE important than in regular commerce. When a dealership uses video,…
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How Does Digital Influence Drivers
MobileSalesVideo
March 6, 2015

How Does Digital Influence Drivers

The Google Research Group performed several surveys linked to a study of how consumers use digital in the car buying and service space. It turns out that digital reminders, service videos and a quality mobile experience mean more to consumers than just price. High quality…
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