MobileServiceVideo
April 21, 2017

DirectTire leads the way with TruVideo

DirectTire have just launched their new marketing campaign online and on CBS Radio. TruVideo is being used as their key differentiator for their customers. Feedback from campaign is showing that this is clearly resonating with the audience with improved appointment numbers and people requesting a video…
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First Impressions and Trust
SalesVideo
January 25, 2017

First Impressions and Trust

What is more important to making a sale: trust or respect? Amy Cuddy argues in her latest book, “Presence”, that within seconds of meeting a new person, you automatically begin measuring their level of warmth and competence. Basically, this means that you are asking yourself…
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Texting is the New Norm
MobileTextingTrends
December 23, 2016

Texting is the New Norm

To fully serve their customer, auto dealers need to communicate over the customer's preferred channel. If a customer is in a meeting and can’t pick up the phone to talk right now, why can’t they send a text message to their dealership? Not only should…
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New Year Goals
MobileVideo
December 12, 2016

New Year Goals

At the beginning of every year, most management teams will lay out goals and numbers that are expected to be reached for the next year. Often times, a certain level of growth is expected, but how many dealers have set plans to achieve this growth?…
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What Do Technicians Want? Better Communication.
Uncategorized
June 20, 2016

What Do Technicians Want? Better Communication.

The #1 answer when technicians were asked what could ensure "quality, efficient repairs" was better communication with their service advisor. Even before the upsell has started, technicians feel there is a lapse in communication and understanding. How can a service advisor successfully sell service to…
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Used Car Sales Story
Uncategorized
September 10, 2015

Used Car Sales Story

The very first time that GetTransparency was used for Used Car Sales a customer drove across two state lines to purchase her vehicle. A resident of Maine made a routine internet inquiry to a dealership in Massachusetts. The dealer immediately responded with a custom video…
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Why Take Videos?
MobileSalesTrendsVideo
September 2, 2015

Why Take Videos?

Video is becoming the major channel to target customers throughout every industry, why would the auto industry be any different? Actually, with purchasing a vehicle being such a big financial decision, video is even MORE important than in regular commerce. When a dealership uses video,…
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How Does Digital Influence Drivers
MobileSalesVideo
March 6, 2015

How Does Digital Influence Drivers

The Google Research Group performed several surveys linked to a study of how consumers use digital in the car buying and service space. It turns out that digital reminders, service videos and a quality mobile experience mean more to consumers than just price. High quality…
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Mobile is Big, Even for In-Store Car Shoppers
MobileSales
March 4, 2015

Mobile is Big, Even for In-Store Car Shoppers

"Showrooming" is when a customer is in front of a saleperson and they bring out their mobile device to verify the competitiveness of the offered price. It is becoming more and more common to find this activity in use, and auto dealers need to make…
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Mobile is Where your Customers Are
MobileSalesTrends
March 4, 2015

Mobile is Where your Customers Are

If 91% of American adults own a cell phone and 81% of them send/receive texts and 60% go online from their phones, don't you think you should be where your customers are? Having a mobile strategy for sales, service and overall customer communication is critical…
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