Most customers don’t trust the dealership—stereotypes like pushy salesmen and expensive rates cause most customers to feel a sense of wariness when engaging with the dealership. While these stereotypes aren’t always true, it can be difficult for dealerships to shake the stigma that has followed the industry for many years.
Thankfully, this negative stigma has the potential for a positive change through utilizing new technologies like video text solutions. Video texting can be the bridge to customer trust because it allows for streamlined transparency, communication, and personalization to reach customers.
Learn how video texting helps build trust so that you can create a better experience for your dealership and customers.
1. Video Text Solutions Help Customers to Document Conversations
Video texting allows customers to document video conversations with dealership personnel. With video text solutions, it’s easier for customers to provide feedback or record video messages that can show both parties agreeing on certain terms. This reduces the potential for misunderstandings and promotes a sense of trust between the customer and the dealership.
2. Use Video Text to Increase Customer Reviews
With 54.7% of customers admitting to reading online reviews before purchasing a product, dealers can use video texting to enhance their customer service. One way dealers can improve their customer service is through sending personalized thank you messages or videos providing updates and more information about the customer’s vehicle, like repairs and maintenance. This video texting initiative could also incentivize customers to leave more positive reviews.
3. Video Text Conversations are Highly Interactive and Personalized
Video text conversations allow for a much more interactive approach to communication. Through video chats, users can control their environment and add personalization to video messages. This helps customers interact more directly with dealership employees, allowing them to ask questions and get answers in real time. This higher level of interaction builds trust as it shows that your dealership is invested in creating a positive customer experience.
4. Short Videos are Highly Effective for Greater Trust
Short videos like reels or shorts are taking over social media platforms like Instagram, Twitter, and Facebook. They do incredibly well for brand awareness, and research also reveals that 64% of consumers are more likely to purchase products after watching short videos on social media.
In short, videos are important for communicating with people. When video texting is used as part of a dealership’s customer service strategy, customers get to see the people behind the scenes who are working on their vehicles, and this builds trust. Dealers can also use video texting to upload clips that showcase products or services, as well as add a visual touch to their brand’s messaging.
5. Videos Enable Better Transparency and Understanding
Video text solutions can be used to improve transparency and understanding. Dealers can create educational and informative videos quickly that allow customers to understand better the service and repair processes they are paying for, which can lead to improved customer satisfaction. Using video texting in this way can help businesses stand out from their competitors and build trust with their customers.
Strengthen Trust Between Customers and Your Dealership with Video Text Solutions at TruVideo
Using video texting can be an effective way to reduce the negative stigma around car dealerships. That’s why at TruVideo, we provide video text solutions to dealerships to help create a better experience for everyone.
Our video text solutions allow dealerships to give updates in real-time, create video messages, and enhance their customer service. We have the tools you need to connect with customers at a deeper level and build trust. Book a demo today and see how your dealership can benefit from video texting.