About Us
TruVideo started with a simple insight: when people can see the evidence, they trust the outcome.
What began in automotive service lanes – where a 45-second video could replace a 10-minute phone call – has evolved into a powerful, multi-industry engine. Today, TruVideo helps organizations across automotive, aviation, commercial trucking, and insurance capture, analyze, and act on visual data at scale.
Our visual intelligence engine transforms video from a basic communication tool into a strategic asset. By embedding metadata, standardizing workflows, and centralizing access, we enable teams to make faster, more accurate decisions while improving transparency and trust.
With over 80 million videos processed and 15,000+ businesses served, TruVideo has built one of the largest proprietary datasets of visual asset intelligence, powering AI-driven insights that detect damage, track change over time, and deliver the right information to the right people, exactly when it’s needed.
We don’t change the way you do business. We change the way you communicate.
Our Core Values
Don’t change the way you do business. Change the way you communicate.
Leadership
Created by a top auto dealer and a successful tech developer
Laser Focus
Improving communication in everything we do
Tools & Technology
The best communication resource for your business
One Point of Truth
One common thread for messaging and data
Favorite Motto
"How can you expect to go anywhere if you can't remember where you came from?"
Favorite Motto
"Always be curious and a relentless learner."
Douglas Chrystall
Favorite Quote
“Whether you think you can or you think you can’t, you’re right.”
- Henry Ford
Kevin Marinelli
Favorite Motto
"If you are not part of the solution, you are part of the problem."
Doug Pataky
